Unf*cked with Ryan J. Williams

Many of us have been depressed, know someone depressed, or will become depressed at some point during our life. There has long been a stigma around depression which prevents us from having an honest conversation on the topic. 

In the early 2000's, after college, I was clinically depressed. It was the lowest point in my life. It took a lot of hard work to survive it, but I am better for that work I put in back then. This episode is a big milestone for me. Rather than just talking about how much success that podcast has given me (it has), I wanted to open up to help others authentically heal. If this episode isn't for you, no worries! I get it. But if you want to learn more about mental health, I hope you get something from this one.

This is my 101st episode, and I wanted to take the time to get personal. 

<>Join my community email list and get a free Action and Lesson guidebook on building a community, collaborating with influencers to grow your business. http://www.influencereconomy.com/ <>

When dealing with depression, I created a 5 step framework for how to pull yourself out of the rut:

1) Find allies - Find your true friends and family who will help you get through your dark spell. You need people whom you trust to become your advocates and support network. Find atleast one person to become your confident. This is someone who you want to support you during your dark periods.

2) Eliminate negative people - When you're depressed you're feeling low. You need people to pump you with oxygen, not take it away. Old friends from high school, college, work or growing up can sometimes be negative forces that don't help us rise up. If your family is a bad influence on your mood, take a break.

3) Find an activity for introspection - When you're dealing with bouts of depression, find an activity to get your though the period. Yoga, meditation, training for a race, biking, etc. are activities to help. Many depressed people want to be alone, so embrace that feeling, and look inward during that experience.

4) Heal by seeking professional help - Find someone to help you. A life coach, business coach, therapist or anyone who can give you outside professional help can fill this roll. I'm not advocated hiring a $200 an hour therapist. If you are depressed and need a business coach to find a better job, or you are in a bad relationship and want a life coach to help you, or you're bummed and maybe need medicate - it doesn't matter. Find a professional!

5) Create Structure by Joining a community - Depression can happen after your graduate from high school, get laid-off or break-up with your significant other. Why? Because the structure, support and habits from those experiences go away. Once you leave a supportive environment like school or work, you looks that personal infrastructure that we need to thrive in a group environment. Work, school, a class, or any group activity will help you through this stage of darkness.

Direct download: 101_Influencer_Economy_Depression.mp3
Category:general -- posted at: 11:15pm PDT

Dan Ariely is the James B Duke Professor of Psychology and Behavioral Economics at Duke University. He's also a best-selling New York Times author. Dan does research in behavioral economics and "tires to describe it in plain language."

Dan gave a TED Talk in October 20 called “What Makes Us Feel Good About Our Work?" and ultimately turned his talk into his new book Payoff: The Hidden Logic That Shapes our Motivation.

Dan survived a horrific burn as a younger man, and he realized during his recovery treatment that he was fascinated by user motivation and psychology. He shares this story at the front of the book and it sets the table for a fascinating book for anyone looking to understand behavior in relationships.

What Dan has studied as a writer and teacher at Duke business school comes out in this book and Dan is a true influencer in the world of motivation and logic. The stories and research around how money incentivizes our work performance, or how human connections can sometimes go along way in working with others, are super interesting for anyone out there.

In this Influencer Economy episode, you will learn:

  • Can giving employees bonuses harm productivity?
  • Why is trust so crucial for successful motivation?
  • What are our misconceptions about how to value our work?
  • How does your sense of your mortality impact your motivation?

Dan's work has been featured in The New York Times, Wall Street Journal, Washington Post, Boston Globe, Scientific American and CNN.

Dan's book: https://www.amazon.com/Payoff-Hidden-Logic-Shapes-Motivations-ebook/product-reviews/B01CO34D12/ref=cm_cr_arp_d_viewopt_srt?

Dan Ariely's website: http://danariely.com/


Direct download: Dan_Ariely_Ryno_Lab_Influencer_100.mp3
Category:general -- posted at: 11:14pm PDT

Helping people without expecting anything in return is the best business model for life. And today's guest, Jon Levy, practices that mantra. He has a new book out called,The 2am Principle. LISTEN TO EPISODE 97 for Part 1 with Jon Levy.

Jon Levy (@JonLevyTLB) is behavioral scientist studying influence and adventure. 

If you enjoy this episode, please leave an iTunes review! It really helps Ryno Lab get discovered by new listeners. Click here to leave a Ryno Lab iTunes review

In this Ryno Lab episode, you'll learn:

  • How to connect and help others to bring yourself joy
  • Where influencers can help you launch your business
  • How to build a community of influencers
  • How to take advantage of 'weak ties" to build your network

Jon is also the founder of The Influencers Dinner, a private community and dining experience in which twelve thought leaders and tastemakers across industries prepare dinner together. Look for part II of this episode coming soon!

Jon Levy's: The 2 AM Principle book: https://www.amazon.com/AM-Principle-Discover-Science-Adventure/dp/1942872690

Jon Levy: http://www.jonlevytlb.com/


Direct download: Ryno_Lab_Jon_Levy_Part_2.mp3
Category:general -- posted at: 10:36pm PDT

Jon Levy (@JonLevyTLB) is behavioral scientist studying influence and adventure. His is the author of The 2 AM Principle: Discover the Science of Adventure.

Jon was in Spain running with the Pamplona bulls, his back had just been trampled by a bull, and he was woozy waiting in a hospital for a nurse to attend to him. He wondered to himself, "What was I thinking?" But this is what Jon Levy does, he gets himself into interesting situations. Jon grew-up a self-proclaimed nerd, but the older he got, the more he realized that he loved the challenge of an adventure. He has written the playbook to help you learn how to find that adventure as well.

If you enjoy this episode, please leave an iTunes review! It really helps Ryno Lab get discovered by new listeners. Click here to leave a Ryno Lab iTunes review

In this Ryno Lab episode, you'll learn:

  • The importance of seeking adventure in your life
  • How to push your boundaries
  • How anyone, living anywhere can find their edge
  • How to take a risk, and why you don't need to drink to stay up past 2 a.m.
  • The steps to no longer limit yourself and your freedom

Jon is also the founder of The Influencers Dinner, a private community and dining experience in which twelve thought leaders and tastemakers across industries prepare dinner together. Look for part II of this episode coming soon!

Jon Levy's: The 2 AM Principle book: https://www.amazon.com/AM-Principle-Discover-Science-Adventure/dp/1942872690

Jon Levy: http://www.jonlevytlb.com/


Direct download: Jon_Levy_Influencer_Ep98.mp3
Category:general -- posted at: 9:47pm PDT

Max Joseph is a filmmaker, director, and the co-host of Catfish, which has just completed its fifth season on MTV. This is Part 2 of my interview with Max Joseph. Go back to episode 95 to hear the first installment of our chat  

Max got his start in online video but has also worked extensively on documentaries and feature films. He is the creator of the powerful and beautiful promotional videos Make It Count (for the Nike FuelBand and starring Casey Neistadt) and Follow the Frog (for the Rainforest Alliance) and he also directed the 2015 feature film We Are Your Friends, starring Zac Efron.

This week Ryno Lab is episode 97: Negative Press, Overcoming Rejection and Following Your Gut with Max Joseph (Part 2)

If you like this episode, please leave an iTunes review, it really helps us to find new listeners. 

Max was really honest about topics like rejection, dealing with negative media, and what happens if your influencer community doesn't follow you to a bigger and more mainstream project.

Go back and listen to episode 95 for my background info on Max. Thanks again Max, for coming on the Ryno Lab podcast.

Remember to sign-up for my email list at http://www.influencereconomy.com/ to receive The Influencer Economy Guidebook and Action Lesson Plan on how to "Launch Your Idea, Collaborate with Influencers and Thrive in the Digital Age."

Max opens up about questions like:

  • Can influencers go mainstream?
  • What's it like if your influencer audience doesn't follow you to a bigger project?
  • How do you you deal with negative press?
  • How do you deal with rejection?


Official website: http://www.maxjoseph.com/

We Are Your Friends trailer: https://www.youtube.com/watch?v=gZzAeYWXFpk

Max Joseph's epic videos:

Make It Count -- https://www.youtube.com/watch?v=WxfZkMm3wcg

Follow the Frog -- https://www.youtube.com/watch?v=3iIkOi3srLo

Direct download: Ryno_Max_Joseph_Influencer_Ep2.mp3
Category:general -- posted at: 9:58pm PDT

Jenny Blake is an author, career and business strategist and speaker who helps people organize their brain, move beyond burnout, and find the careers they love. After leaving what many consider to be a dream job at Google, she helps people find meaning and focus in finding their next job. In other words, she helps people pivot their careers. 

Visit our Influencer Economy Website for my information on the book and podcast: http://www.influencereconomy.com/ Sign-up for our email list and I will send you an article: The 7 Habits of Influencers and an Influencer Economy CheckList for launching your business.

Jenny Blake's new book is called PIVOT: The Only Move That Matters is Your Next OneIn Pivot, she helps people create a new mindset and framework for how to find their next career move. In the era of The Infleuncer Economy, all of us want to build build sustainable and dynamic careers they love. Jenny wants to push people into the right direction to find their own career paths and pivots.

Drawing from Jenny's experiences and her research talking to other successful pivoters, She has created a four-stage framework that teaches anyone how to seamlessly and continually:

  • Double-down on existing strengths, interests, and experiences 
  • Find new opportunities and identify skills to develop without falling prey to analysis-paralysis and compare-and-despair 
  • Run small experiments to determine next steps 
  • Take smart risks to launch with confidence in a new direction 


If you like our podcast, please leave a review on iTunes - it really helps new listers discover our work. We are independently produced and appreciate the support! https://itunes.apple.com/us/podcast/stories-from-influencer-economy/id820744212?mt=2

Learn more at Jenny Blake's website on Pivot: http://www.pivotmethod.com/

Follow Jenny Blake on Twitter: http://twitter.com/Jenny_Blake

Direct download: Jenny_Blake_Ryno_Influencer.mp3
Category:general -- posted at: 11:28am PDT

Max Joseph is a filmmaker, director, and the co-host of Catfish, which has just completed its fifth season on MTV. Max got his start in online video but has also worked extensively on documentaries and feature films. He is the creator of the powerful and beautiful promotional videos Make It Count (for the Nike FuelBand and starring Casey Neistadt) and Follow the Frog (for the Rainforest Alliance) and he also directed the 2015 feature film We Are Your Friends, starring Zac Efron.

Max grew up in New York City, the only child of hardworking parents who were creative at heart. He grew up hoping to enjoy his day-to-day work more than his parents did, and was inspired by his cousin, who worked for Jim Henson, to follow his creative dreams. He realized at the age of 15 that he wanted to be a filmmaker. To this day he considers himself first and foremost a filmmaker (regardless of whether his work is released online or in theatres) and he calls his time on Catfish "a fun detour in an otherwise obsessive moviemaking career". He considers himself a "dreamer" (in contrast to people like Casey Neistadt, who he calls a "doer") because he sees his job as developing a creative vision which he can then hire and direct other people to develop into a reality.

On this episode of the podcast, Max discusses his philosophy and methodology for great filmmaking. He generally gets started with a general concept or even just a "vibe" and a general end goal, and then follows his creative urges to build a great product. He believes strongly in the idea that great concept + great execution = great art and follows this principle in his work. He talks, for example, about how the Make It Count video was built around a very simple concept -- use Nike's money to travel the world and thereby "make it count" -- and thoughtful execution, carefully blending video clips, music, text, and more to create a powerful flow of ideas from start to finish. In short, Max's goal is always to make "the coolest thing ever", no matter how he has to go about doing that.

Max is also a strong proponent of working together with other creative minds to build stronger, more balanced, and more interesting products. He discusses his own experiences with mentoring, collaboration, and other ways of learning from the people around him. He has worked with clients, professionals, corporations, and nonprofits and has learned the best ways to make any collaboration successful.

If you're interested in taking the art of filmmaking, online video, or any other creative pursuit to a higher, more successful, or more fulfilling level, you need to hear this podcast. You'll learn about following your curiosity, asking the right questions, getting paid to learn your craft, which things are better learned in a classroom, connecting with the right mentors and collaborators, and much more. Join me in this conversation with Max Joseph and let your creative spirit soar!

Quotes from the podcast:

"I like putting puzzles together. I started editing and I love just being in a room and playing around with pieces until they fit together in the right way. And once I get them right, that's when I'm in my flow creatively and that's when I'm probably most happy."

"Guilt is not viral. Making people feel guilty when they watch something is not going to end in them wanting to share it with anyone. You don't want to share something that bums out your friends. You want to share something that makes them smile.... There's a way to marry the two, though, so it works."

"That feeling of 'You are not alone' is maybe the most important part of any video or piece of content because that's where the audience gets on board. And then once they're on board you can take them on a wild ride."

"Follow your curiosity. If you have an idea... do it, and do it with all your heart and soul."

"Do weird jobs. Get paid to learn your craft and treat each exercise as a challenge to make... the most awesome, best thing ever, despite any challenge that anyone's giving you. The more constraints and challenges, the more you'll learn how to get around them."

Thanks to our contributor Edi Gonzalez for writing this description!

Max Joseph Links:

Official website: http://www.maxjoseph.com/

We Are Your Friends trailer: https://www.youtube.com/watch?v=gZzAeYWXFpk

Also, if you want to link the videos in the first paragraph, they are at:

Make It Count -- https://www.youtube.com/watch?v=WxfZkMm3wcg

Follow the Frog -- https://www.youtube.com/watch?v=3iIkOi3srLo


Direct download: Max_Joseph_Influencer_Ryno_Show.mp3
Category:general -- posted at: 9:18pm PDT

Srinivas Rao likes to surf and in the early 2000's he was at a crossroads in his life. As a recent business school grad, he could conform to the rest of society and get on a hamster wheel of a career, doing what he had been programmed to do for his entire life. Or he could surf, play in the ocean and ultimately learn how to become an unmistakable creative person, picking and charting his own path for success. He chose the latter and talks about it today.

Srinivas Rao is an influencer in the podcasting community. He's written numerous books, including Unmistakable: Why Only is Better Than Best, which is a playbook for anyone harnessing their creative ideas and pursuing a career that they define, not the other way around. 

Srinivas spent 8 years interviewing five hundred creative people on his Unmistakable Creative podcast was the ultimate education. He heard how guests including Seth Godin, Elle Luna, Tim Ferriss, Simon Sinek, and Danielle LaPorte blazed their own trails.
In this Influencer Economy podcast, we talk about his advice to not "be just one among many—be the only. Be unmistakable." And how we need to define our own success, not rely on what others deem successful.  
As Srinivas says "Whether you’re a business owner, an artist, or just someone who wants to leave your mark on the world, Unmistakable will inspire you to create your own path and define your own success."

Listen to the Unmistakable Creative podcast: https://unmistakablecreative.com/\

"Stop trying to beat everyone else. True success is playing by your own rules, creating work that no one can replicate. Don’t be the best, be the only."

Srinivas Rao


Direct download: Srinivas_Rao_Unmistakable.mp3
Category:general -- posted at: 2:09pm PDT

Kevin Kelly is a blogger, author, editor, student of technology and future systems, and self-proclaimed "packager of ideas". He is the founding executive editor of Wired magazine and has written for the New York Times, Economist, Science, Time, the Wall Street Journal, and other national and international publications.

Kevin's current focus is the future of technology and its cultural and psychological effects. He predicts that the world as we know it, including human thought and behavior, will be transformed over the next few decades just as dramatically as it has been due to the rise of internet culture. Kevin has outlined this transformation in his new book, The Inevitable, in which he lists twelve technological forces that he believes will shape our lives over the next thirty years. If you're working to build a successful and fulfilling future -- and who isn't?! -- I highly recommend that you read The Inevitable immediately.

Kevin also writes several blogs on a variety of topics. His technology blog, The Technium, contains one of my personal favorite posts, entitled "1000 True Fans". This post describes a big part of Kevin's theory on success and networking in the digital age. He states that almost any content creator in any genre can make a solid living by using some basic strategies to build a base of 1000 "true fans". He defines a "true fan" as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work. They are true fans.

The theory is that if each of these 1000 true fans each spends even $100 per year on content and merchandise, the creator will have an annual income of roughly $100,000. In today's podcast, Kevin acknowledges a few necessary tweaks to this plan but explains how, in general, it can work for anyone.

More broadly speaking, on this episode, Kevin Kelly discusses his thoughts about the future of technology and how it will affect our lives. He goes into particular depth about the ideas of accessing and sharing, two of the twelve principles covered in The Inevitable. Kevin believes that accessing (renting or borrowing physical tools, substituting digital tools for physical ones, using free or open-source software, contracting for services, etc.) will be far more efficient and useful going forward than possessing (owning physical tools or software, hiring long-term employees, etc.). Similarly, he believes strongly in the importance of sharing, in terms of both collaborative content creation and freely-shared products. He points out that the world that we take for granted, from Wikipedia to Uber and far beyond, would not be possible without these two principles.

One of Kevin's main talking points is the importance of experimentation in our lives. Because he believes that the most important technology of the next 30 years hasn't been invented or even imagined yet, he knows that it's not too late for anyone. Any one of us could be the one to have the next world-changing idea. However, that idea will only come from curiosity, exploration, experimentation, and an open mind. You can begin today to build that mindset -- or strengthen and inform it if you've already begun -- by listening to Kevin Kelly's episode of The Influencer Economy now!

Written by contributor Edi Gonzalez

Quotes from the episode:

"There's one thing that I'm pretty sure about, and that is that the most important product in 30 years, the thing that is kind of running people's lives, does not exist right now.... And the larger point is that that's great news because it means that you could be the creator, the innovator, who comes up with that technology, and that none of us are late. Great opportunity is all before us."

"I would encourage anyone... to do something silly. Do something that is sort of basic science and research... that has no obvious practical value, because we know that eventually this kind of work will become the most essential and practical thing possible. What I recommend people... to do is something that is really, really interesting to them. I'm a big fan of being unproductive in a long-term productive way."

"If you're too many steps ahead, that's just as terrible as being twenty steps behind. But what I want to emphasize is that you want to take that appropriate minimal step in the right direction. We are gonna do more sharing, more collaboration, more accessing, so all things equal, if you're heading in those directions, that's a viable direction."

"The only thing that's not increasing in this world of abundance... is our own attention, which is fixed. And not only is it fixed, but we also have to spend it every day. We can't bank it. We can't store it up. We have to expend our 24 hours every 24 hours and we have no more than that. And so we need technological tools to help us navigate and manage this exponential abundance of stuff."


Buy Kevin Kelly's books on Amazon by clicking here. (http://www.amazon.com/Kevin-Kelly/e/B001HCY1LE/ref=sr_tc_2_0?qid=1466622579&sr=8-2-ent)

Kevin Kelly's blogs, including The Technium, Cool Tools, and more: http://kk.org/


Direct download: Kevin_Kelly_Influencer_Economy_Podcast.mp3
Category:general -- posted at: 9:31pm PDT

Brent Bushnell is the co-founder and CEO of Two Bit Circus, an educational entertainment company that provides a wide range of high-tech and hands-on experiences. The company's goal is not only to entertain but, more importantly, to inspire participants to become involved in engineering, computing, inventing, the arts, and other creative pursuits. Brent is himself an engineer and an entrepreneur who has founded a number of tech endeavors, including Doppelgames, a mobile game company; Anti-Aging Games, building games that reduce the risk of early memory loss; Syyn Labs, which creates content for entertainers and large corporations; and Tapcode, which provided self-service and entertainment solutions for the hospitality industry. He was an on-camera inventor for Extreme Makeover: Home Edition, and he also works as a consultant and mentor for game development and entrepreneurship. Brent is the son of Nolan Bushnell, a gifted engineer and innovator and the founder of both Atari and Chuck E. Cheese.

Read The Influencer Economy Book: influencereconomybook.com

Brent believes strongly in the importance of the STEAM paradigm, which integrates the
arts (A) with the more traditional "teaming" of science, technology, engineering, and math (STEM). He works hard to expose young people to STEM topics in creative, engaging ways that will inspire both their intellect and their passion and thereby lead them to become inventors and creators themselves. He targets young people largely through his project called STEAM Carnival, a traveling event that includes a giant high-tech game arcade, a battling robot band showcase, a wearable technology fashion show, and much more. In Brent's words, it's "kind of like Cirque du Soleil for games".

Listen to the archives: http://www.influencereconomy.com/

Leave an iTunes review if you'd like to support us, it really helps us get discovered for new podcast listeners. Click here for the link.

All of Brent's projects emphasize collaboration and interaction, and his advice for creators is no different. He has built his own companies and projects by listening to his passions and by seeking out collaborators who have similar passions and are willing to take risks. For example, when Brent started Two Bit Circus, he and his co-founder Eric Gradman started out knowing only the general direction they wanted to take. They spent the next few years experimenting with a wide variety of ideas. They funded their endeavors with entertainment consulting events (many of which allowed them to test their innovations) and invested the profits in further development. Only when they felt that they had sufficiently refined their vision did they seek out investors to accelerate their growth and mature into an established company. 

In this episode, Brent encourages listeners to "get their hands dirty" and make physical things. As an engineer and high-tech entrepreneur, Brent certainly appreciates the value of digital solutions, but he also understands the importance of physical solutions in a physical world and fears that our current education system is alienating young people from that kind of thinking. Inspiration isn't just for the young, however. This podcast will inspire all of us to trust our imaginations, follow our passions, and build our dreams.

Quotes from the episode:

"There's no shortage of hard problems. And, frankly, no shortage of capable humans. But what we do have a shortage of are inspired, tool-capable, invention-capable humans to go out and solve those hard problems.... We've got this perfect storm of needing it badly [and] the tools are easier than they've ever been; we just need people to be aware."

"I love online creation. My background is software. But I think we got carried away with the success of the internet and [thought] that all of the great innovations are gonna be apps. And that's just not the case because there's some things you can't solve with apps. You need other stuff."

"I think that humans are really naturally creative and that our school system kind of beats it out of us in a very heart-wrenching and terrible process, and that what we need to now do is sort of unwind that.... The thing is to not get too much in your head about it. Just start doing stuff!"

"Failure's rad! The second you fail, that means you've been out there trying and that's fantastic!"

"If your motivation is to try to make a buck, you're doing it wrong."


Personal Website: http://brentbushnell.com

Two Bit Circus: http://twobitcircus.com

STEAM Carnival: http://twobitcircus.com/productions/steamcarnival


Grand Challenges for Engineering: http://www.engineeringchallenges.org/

United Nations Key Issues: http://www.un.org/en/sections/priorities/

Y Combinator Request for Startups: https://www.ycombinator.com/rfs/


Direct download: Brett_Bushnell_influencer_economy.mp3
Category:general -- posted at: 11:12am PDT

The Influencer Economy is a movement and book to help you to launch your idea, share it with the world and thrive in the digital age. What I realized early in the process of writing this book and creating my podcast, is that in order to thrive in the digital age, you don’t need to go to business school. You don’t need an Ivy League degree. You don’t need to know celebrities. And you don’t need to have a lot of money. You just need to learn the new rules of success from the emerging leaders of the Influencer Economy.

Sign-up for the FREE Influencer Economy Action Guide:  


I wrote this book from my own perspective as a creative entrepreneur, bootstrapping my ideas and vision without any large budget. I’m imagining you’re in a similar boat—it’s you and maybe a co-founder out there working on your idea, and it’s a lonely slog. I want this book to move your journey along and help you build a community and platform around your idea, even if your idea has yet to launch.

When I began attending VidCon, Comic-Con, South by Southwest (SXSW), TechCrunch Disrupt and other tech and fan- geek conferences, I noticed two remarkable things: these events were celebrating geeks, technology, and modern social media; and no one was telling the stories of the awesome people embracing this new form of influence and the wildly successful businesses they were creating. I was on the front lines of what I called the Influencer Economy, and this movement was permeating all tech- nology and media-based businesses, from California to New York to London to Mumbai.

I was inspired and went on to launch a podcast dedicated to interviewing the Influencer Economy pioneers. After speaking to more than a hundred artists, experts, and entrepreneurs—from world-famous YouTubers to New York Times best-selling authorsto the most creative start-up founders and investors on the plan- et—I reverse engineered their careers, to understand the stories behind their success, and now present everything I learned in The Influencer Economy: How to Launch Your Idea, Share It with the World and Thrive in the Digital Age. You can listen to the podcast here: http://www.influencereconomy.com/

Direct download: Launch_Share_Thrive_Influencer_Economy.mp3
Category:general -- posted at: 1:45pm PDT

Keith Bulluck (kbull53) is a retired NFL football player turned startup entrepreneur. Keith is a former NFL All Pro with the Tennessee Titans. He was drafted by the Titans 30th overall in the 2000 NFL Draft after attending Syracuse University. Keith was a leader on the defense for the Titans, leading the team in tackles for 5 seasons. He played his undergrad seasons at Syracuse and was their MVP his final seasons in 1999. 
After Keith retired he kept investing in himself and in 2014 he got his Masters in Business (MBA) at the George Washington University School of Business.
<>Please Review our podcast on iTunes, it really helps us get discovered in iTunes by new listeners. :) Click HERE to review our podcast.....AND to buy The Influencer Economy Book Click Here. <>
Growing up Keith never met his father, his mother was in an abusive relationship, and he ended up spending 6 years living with a foster care family in New York. Years later has gone to raise thousands of dollars on an annual basis to benefit children in foster care as well as underprivileged children. We talk in detail how being adopted shaped his life and how he gives back as a graduate for foster care now.
Keith is now a Managing Partner at Transition Sports & Entertainment, a sports media marketing and business company. 
What you'll learn from former all-pro Keith Bulluck in Ep. 90:  Life After NFL Football, Leading on the Field, and Giving Back with Keith Bulluck
  • What do NFL players miss after they retire from playing in the NFL?
  • What was it like competing every week in the NFL?
  • How does an NFL player transition into retirement after their career?
  • How did Keith Bulluck lead his teammates on the field?
  • How does Keith lead his business team mates off the field in deals now?
  • How did Keith become a startup entrepreneur?
  • How does Keith Bulluck prepare for his day?
Keith's website: http://kbulluck.com/
Follow Keith on Twitter: https://twitter.com/kbull53
Direct download: Keith_Bulluck_Influencer_Economy.mp3
Category:general -- posted at: 8:51pm PDT

When Ryan Williams began attending VidCon, Comic-Con, South by Southwest (SXSW), TechCrunch Disrupt and other tech and fan-geek conferences. he noticed two remarkable things: these events were celebrating geeks, technology, and modern social media; and no one was telling the stories of the awesome people embracing this new form of influence and the wildly successful businesses they were creating.

---If you can't tell by now, this is my official book description and media release. As always thanks for the support  You can buy the book on Amazon here: http://influencereconomybook.com/ I work hard and focus in giving out practical advice and actionable insights throughout my podcast and career. This a big moment both my career and business life, I would love your support in buying the book, or giving it away to a friend. <3 Much Love, Ryan <3

Ryan Williams is a former stand-up comedian turned tech entrepreneur. He was a founding team member at DigiSynd, a pioneering social media marketing group, acquired by Disney in 2008. After leaving Disney to join the Machinima.com, a YouTube video network for the gaming generation, he drove network growth to over 4 Billion video views a month, focused on influencer-driven YouTube video creation. As a start-up marketing executive, he has lead go-to-market product launches for global companies such as Disney, Microsoft, Activision, and Warner Bros.

In 2014, Ryan went on to launch a popular podcast dedicated to interviewing the pioneers of what he calls the Influencer Economy. After speaking to more than a hundred artists, experts, and entrepreneurs--from world-famous YouTubers to New York Times best-selling authors to the most creative start-up founders and investors on the planet--he reverse engineered their careers, to understand the stories behind their success, and now presents everything he learned in The Influencer Economy.

The three primary steps to success in the Influencer Economy -- launch, share and thrive -- can be applied to both business and life. Ryan tells the fascinating stories of more than a dozen people who turned their visions, ideas, and hobbies into influential and profitable digital media empires. He provides the "Influencer School Lessons" derived from each of these individual's journeys. As well as specific actions that readers can take to follow on the way to launching their own ideas into the online universe.

In order to thrive in the digital age, you don't need to go to business school. You don't need an Ivy League degree. You don't need to know celebrities. And you don't need to have a lot of money. You just need to learn the new business framework from the leaders of the Influencer Economy.

Ryan Williams is an entrepreneur, writer, podcast host and former stand-up comedian. He is the Founder of Ryno Lab; a collaborative influencer-based studio that helps brands and entrepreneurs create digital products, build networks and thrive in the digital age. Ryan's professional experience includes 12 years in marketing, business development, and entertainment. He was an early team member at the venture-backed startups DigiSynd (acquired by Disney), Machinima.com and State.com. He hosts Stories from the Influencer Economy podcast, featured in Apple's "New and Noteworthy" in 2015. He currently lives in Los Angeles, California with his wife and two daughters.

Direct download: Influencer_Economy_Ryan_Williams_Book_Podcast.mp3
Category:general -- posted at: 12:18pm PDT

Seth Godin is a marketer, entrepreneur, and best-selling author. He's one of my favorite public speakers and an inspiring figure in the marketing world. I have talked about him a lot on the podcast.

Seth was founder and CEO of Yoyodyne, an interactive direct marketing company, which Yahoo! acquired in 1998. Seth worked as VP Direct Marketing at Yahoo until 2000, whcih is when his career pivoted in the direction of authoring books, public speaking and and blogging.

-If you want to help The Influencer Economy, please leave an iTunes review for the podcast. Click Here or search directly in iTunes for our feed. And pre-order The Influencer Economy book on Amazon by clicking here. 

Seth Godin speaks in depth about the iizard brain which is something that holds us back in reaching our goals and is an irrational part of our human behavior. Have you ever wanted to accomplish something but there's a voice of anxiety telling us to go slow or be careful? That is the lizard brain, which is a pre-historic lump that is responsible for rage, fear and our reproductive drive. And now it gets in the way of us shipping our work, products or ideas.

Seth Godin explained to me that this happens when we say we want one thing, then we do another. Like when we say they want to be successful but then sabotage a job interview. Or we say that we want our product to come to market, but we sandbag their shipping schedule. Or we want to be thin, but never work out. He quotes Steven Pressfield, who calls this process the resistance. "The resistance is writer's block and putting jitters and every project that ever shipped late because people couldn't stay on the same page long enough to get something out the door." It's something we all face.

And if you have not read Seth Godin's The Dip, Linchpin or Purple Cow, I recommend that you stop listening and buy them from Amazon.com.  The Dip is a favorite book of mine that helped me move on from a job that I wanted to quit. I eventually was laid off from this job, which turned out to be one of the best career moves of my life. 

-Sign-up for our email list and I'll send The Influencer Economy Work Book: 7 Habits of Influencers. http://www.influencereconomy.com/

Quotes about The Dip from Seth Godin:

"The only way to become the best at one thing is to quit something else. And the thesis of the book is that we live in a culture where supposedly quitting is a bad thing. But people quit stuff all the time.”

“You need to figure out if you quit or stick,” but you also need to know that the Dip is “a temporary setback that can be overcome with persistence.”

We also talk about how Brad Feld invested in Seth's startup, and how Seth's company published Derek Sivers' book Anything You Want.

Seth Godin's The Dip: http://sethgodin.typepad.com/the_dip/

Seth Godin's Book List: http://sethgodin.com/sg/books.asp

Seth Godin's Blog: http://sethgodin.typepad.com/

By Seth Godin's books on Amazon, click here.

Direct download: Seth_Godin_Influencer.mp3
Category:general -- posted at: 2:50pm PDT

Hrishikesh Hirway is a musician, story-teller, and podcast host who hosts Song Exploder, a podcast where musicians take apart their songs, and piece by piece, telling the story of how they were made. He has had inspiring and loved musicians such as U2, Björk, Postal Service and Spoon on the show. Hrishikesh is a podcast mastercraftsman and we talk in depth about his creative process and how he launched his idea to the world. We dive into how he created one of the most successful music podcasts.

As a podcast listener Song Exploder invites you into the mindset and framework of some of the bigger touring acts and indie artists in the music world. You can hear Wilco's Jeff Wilco explain what inspired him to write the song Magnetized. Or U2's The Edge breaking down the process for how the music was written for U2's song Cedarwood Road, and Bono looks back at his life growing up in Dublin where he was inspired to write the song. And Postal Service's Jimmy Tamborello shares the District Sleeps Alone Tonight, and talks about his instruments, his influences, and accidentally making a loop out of Jenny Lewis's backing vocals.

Please Review our podcast on iTunes, it really helps us get discovered in iTunes by new listeners. :) Click HERE to review AND to buy The Influencer Economy Book Click Here.

Hrishikesh doesn't ask the artists about their big hit singles or world-wide hits. The songs are often personal and intimate tracks, composed and created by the artist. Song Exploder is an intimate and personal window into the world of how artists create, write, and score the songs that people love.

Hrishikesh talks in depth about how he created the idea for Song Exploder, launched it to the world with the help of Jesse Thorn the Maximum Fun (a podcast network) and is thriving as part of the Radiotopia network.

And I want to give a high five to my friends Kerri Hoffman and Maggie Taylor at PRX


If you like this episode, feel free to tag @songexploder (https://twitter.com/songexploderon Twitter to give Rishi some love.

Song Exploder: http://songexploder.net/

RadioTopia: http://www.radiotopia.fm/

PRX:  http://www.prx.org/

Ryan Williams' Influencer Economy website: http://www.influencereconomy.com/




Direct download: Hrishikesh_Hirway_SongExploder.mp3
Category:general -- posted at: 10:53am PDT

Hank Green is one half the YouTube creators The Vlog Brothers, who he co-creates with his brother John Green. Hank is the entrepreneurial brother who has the leadership role on many of their co-ventures and has launched several of his own innovative charitable and education-based projects. But going back to 2006, when Hank and John Green first started to collaborate, YouTube was the dominant platform. And that’s where they first emerged as pioneers in the Influencer Economy.

“It was 2007, YouTube had been around culturally and people had known of it for about a year,” Hank said of his origins on the platform. So they just started making videos, creating Brotherhood 2.0, a year during which the Green brothers communicated daily with each other by video instead of by phone, e-mail, or text messages. “A fun, jokey, trying-to-one-up-each-other brother project” is how Hank explained it.

One of his vlogs to John, a musical tribute to Harry Potter and the Deathly Hallows, made the front page of YouTube. Many fans attribute their discovery of the Greens’ yearlong experiment to that “Accio Deathly Hallows” song—coming across the video and then binging on the rest of the vlogs. After their successful year of Brotherhood 2.0, the Greens honed their vision and created their new Vlogbrothers YouTube channel with similar content and shared it with a growing community that they called “Nerdfighters.” This online community of Vlogbrothers’ supporters joined forces with Hank and John, and their vision evolved over time.

Please leave the podcast a review on iTunes. The iTunes link. It helps new people learn about the podcast and we would greatly appreciate your support. :)

Here’s how Hank explained what Nerdfighters are fighting for: “I do like the idea that a goal of humans is to decrease suck and increase awesome. That was a saying from early Vlogbrothers. But those are two different things. It’s so objectively better to decrease suck. You know, people have awful lives. People die of preventable diseases, hunger, wars . . . These are problems we can solve. The only reason we aren’t solving them is because we haven’t applied the right amount of resources, both cognitive and monetary. And that’s messed up. But you can’t go through life just playing defense. You also have to do interesting things. You have to send a rover to Mars and have the World Series. These things are good. They help us lead full lives and allow us to apply ourselves to other goals.”

I first knew Hank and John as the creators of VidCon, the largest conference for online video world, bringing together over 20,000 video content creators, the web video online community, and industry executives to an annual conference in Anaheim, California. It’s my favorite conference in the world because it’s the only conference where the community, creators, and companies all hang out under one roof. I have attended VidCon since its inception, when it was just a couple hundred people hanging out at a hotel bar and ballroom in the Century City neighborhood of Los Angeles.

Even before VidCon, the Vlogbrothers understood how YouTube-wide collaborations could help to improve lives. Since 2007, their Project for Awesome (P4A) has been an annual call for videos from fellow YouTubers and Nerdfighters that highlight charitable causes in everything from education and health care to food insecurity. In December of each year, thousands of people post videos on the across YouTube, where both influencers and the community promote and raise funds for these charities. Video creators are instructed to tag the videos with P4A in the video descriptions in order to help The Vlogbrothers and others discover each video.  Joining forces with the crowdsourcing website Indiegogo, the 2014 and 2015 Project for Awesome managed to raise over a million dollars.

By 2013, Crash Course and SciShow had both outlived the start-up money provided by YouTube. This got Hank thinking that it was time to roll out a voluntary subscription service that enabled fans to fund his education programming and the work of other online creators. “It’s tied into this idea that we want to help creators create professionally. We want to do that for ourselves and for other people because it’s a great job.” He and his brother launched the crowdfunding website Subbable, which was enormously helpful to more than 20 artists and creators, as well as the fans who love their work. Patreon, the San Francisco–based crowdsourcing company, acquired the website two years after it went live. Hank said both companies started at about the same time and have obvious similarities. “When Patreon launched, we were like ‘Whaaat?!’ because, of course, we had been working on it for six months. I called [Jack Conte, the founder] because I had known Jack before then and said, ‘Just so you know, I’m about to launch the exact same thing, but we’ve spent so much money on it that we can’t not do it.’”

It’s hard to say if Hank and John will also end up saving the planet. After all, this is still the early days of the Nerdfighters’ fight. But just from the vibe at VidCon alone, it already looks like the world sucks a little less. For Hank personally, the conference and his other enterprises have at least become rewarding in ways that he never anticipated. “Running a business is a creative thing, like dealing with people and getting the best work out of them. Understanding their motivations aren’t the same as your motivations. It’s all a bunch of moving parts, a piece of artwork in its own way. The fact that I get to do 20 different things, and that Monday looks nothing like Tuesday, is just really satisfying to me. It’s allowed me to build up a toolkit  of both personal skills and, you know, having all of these great people who work with me—it allows for creativity on a level that I never believed I could have access to."

Hank and John Green's Vlog Brothers YouTube Channel: https://www.youtube.com/user/vlogbrothers

Don't Forget to Be Awesome: http://store.dftba.com/

Hank Green's website: http://www.hankgreen.com/

VidCon: http://vidcon.com/

Project for Awesome: http://www.projectforawesome.com/

Crash Course: https://www.youtube.com/user/crashcourse

SciShow: https://www.youtube.com/user/scishow



Direct download: Hank_Green_Influencer_86.mp3
Category:general -- posted at: 1:31pm PDT

Franchesca Ramsey went viral. Her video Stuff White Girls Say to Black Girls (I addd a euphemism with Stuff) took off like a rocket ship. She was an early adopter of YouTube and created regular videos, but that one video really went viral. Imagine if your video was picked up by MSNBC, Mtv, the BBC. Even Anderson Cooper, who had a network show at the time, came knocking at her door for an interview.

We all have choices about what to do when the work we love gets super-popular. Franchesca eventually thrived as she now works as a writer for The Nightly Show with Larry Willmore on Comedy Central. But she hit a lot of bumps on the way. She is a great example of the influencer economy because she put in the work to become successfull. She wasn't solely focused on fame and money, like many people are in the digital economy.

 Listen to the Stories From The Influencer Economy archives with entrepreneurs like Brad Feld, Troy Carter and Burnie Burns of Rooter Teeth at our Influencer Economy website: http://www.influencereconomy.com/

Please leave a review on iTunes - it really helps us get organically discovered on iTunes by new listeners. And be honest: http://www.influencereconomy.com/itunes/

Early on in life Franchesca a teacher of hers asked her what she wanted to be known for later in life. The teacher asked her to list three characteristics, and Franchesca wrote down she wanted to be known as 1) honest 2) smart 3) funny and when she was older Larry Willmore and the team @ The Nightly Show hired her for those traits.

Franchesca Ramsey's website:


Follow Ryan on Twitter: https://twitter.com/ryanjwill


Direct download: Franchesca_Ramsey_YouTuber_85.mp3
Category:general -- posted at: 7:34pm PDT

Rand Fishkin was depressed and anxious for around a year. He had trouble sleeping and got trapped in the loop of "regretting decisions from the past." He felt sunk and felt that nothing useful was coming from his business, Moz. Meanwhile the company was a $20 Million revenue business at the time, and has grown even more since 2013 when he was fighting through his dark period.
Rand speaks regularly about Moz and is an expert in online marketing. At the time, Rand was giving talks about marketing around the world. But it didn't matter while he was depressed. After giving inspiriting talks to marketing audiences, people would approach him afterwards to compliment him. Audience members would say "it' so great to meet you, I've been a Moz customer for years. I love your tools and software." And Rand felt so bad, he tried to convince the attendees that his talks were truly bad. And he even tried to prove to these paying customers that his products weren't working properly.
Many of you know that I am a former standup comedian. And many of you don't know is that I struggled with depression in my early 20's, while performing stand-up. There was days I never left my room except for comedy and my day-job. I went through a dark phase and it was really hard talking to people about my own challenges with depression and anxiety. I discovered that there was a real stigma around depression amongst my friends and colleagues. People saw it as a stigma and thought that I was "weak." In fact most people told me to "suck it up," and deal with it. I've never told anyone outside of my close friends this story. 
Listen to our archives with entrepreneurs like Brad Feld, Troy Carter and Burnie Burns of Rooter Teeth at our Influencer Economy website: http://www.influencereconomy.com/
Please leave a review on iTunes - it really helps us get organically discovered on iTunes by new listeners. And be honest: http://www.influencereconomy.com/itunes/
In Rand's case, startup founder depression is a real thing. And creative people are highlight likely to go through depressed periods in their lives. Talking about depression can be a hard conversation to have. It's not easy. But it's okay to be depressed. It's okay to tell others openly and honest about how crappy you feel. Severe depression and anxiety doesn't last forever. Any sort of self-loathing or misery that you feel is temporary. 
What you'll learn from this episode:
  • How to identify traits you may be experiencing as a depressed person
  • How to cope with bouts of depression and anxiety
  • How to share your feelings with friends during a dark period
  • How the stigma of depression of often prevents people from asking for help
  • How depression is often temporary and that people can get through it
  • How startup founders can fight through depression
  • Where to look for help if you're a startup founder depressed (start with friends and family)
Rand Fishkin's Moz article: The Long Ugly year of Depression that is Finally Fading
Rand Fishkin on Twitter: https://twitter.com/randfish
Follow Ryan on Twitter: https://twitter.com/ryanjwill


Direct download: Rand_Fishkin_MozFounder_Depression.mp3
Category:general -- posted at: 12:24pm PDT

David Nihill like many people, was terrified of public speaking. But unlike most people, to conquer his fear of speaking in front of groups, David spent a year studying and performing stand-up. After performing at The Improv, The Comedy Store, & Cobb's he realized that anyone can be funny when giving a talk. Yes, that means even you, or someone that thinks they aren't funny. He also learned that even people who hated public speaking like himself, could also become a great public speaker while being funny.

David has created a 7 step framework to help normal people become better and funnier public speakers. His books is called: Do You Talk Funny?: 7 Comedy Habits to Become a Better (and Funnier) Public Speaker. David studied Stand-up comedians, the group of people who are the best public speakers in the world. And what he learned is that we all can be funny giving a public speech, even people who are deftly afraid of crowds. 

I'm a former stand-up comedian and I know how terrified I was performing in front of crowds. But to this day, I give better presentations to bosses, work crowds better during talks and I give funnier speeches based on my stand-up comedy practice. I'm not recommending you go sign-up for open mic comedy nights to get funnier and more comfortable in front of crowds. Instead, I recommend listening to this episode and reading Davd's book. In this episode you will learn:

Listen to the Stories from the Influencer Economy archives: http://www.influencereconomy.com/

Please leave a review on iTunes, it greatly helps us get our podcast discovered on iTunes with new listeners:  https://itunes.apple.com/us/podcast/influencer-economy-ryan-williams/id820744212?mt=2

  • How to write funny material based on your own experiences to be funny when giving a talk
  • How to open your talk with a funny story or personal anecdote
  • How to connect with audiences to improve your story-telling style
  • How to draw on real-life experiences to get a crowd to laugh at the beginning of your talk
  • How to use David's tips to create a "memory palace" to remember every part of your story when on stage
  • A simple secret to using "call-backs," which means you make a mention of a topic previously covered when giving a talk
  • How to rehearse spontaneity by practicing jokes that will appear to be "off the cuff" to anyone watching you talk
  • How to get the host to sell you when making your introduction before your talk
  • How to deliver the right balance of jokes to control a room of people
83: Finding the Funny, Delivering Jokes and Adding Humor to Your Public Speaking with David Nihill
David's Funny Biz Conference: http://funnybizz.co/funnybizz-conference/
Direct download: DavidNihill_Ep83.m4a
Category:general -- posted at: 1:17pm PDT

Jay Samit (@JaySamit) is an entrepreneur and the author of the bestselling book Disrupt You! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation.   

The modern world is changing is at a fast rate and we all have to adapt. We are all one click away on our mobile phones from reaching 6 billion people. And your job will be disrupted at some point in your life, no matter where you are in your career. You have to adapt. Jay believes that you need to find purpose with your job and life. Why give up one day, month, or year to a job that you don't enjoy?  Finding purpose is what helps adapt to the changing economy and landscape.

Jay has worked with a diverse group of companies and clients throughout his life. He brought innovation to the music industry early in his career. He has also helped launch global companies like LinkedIn & Ebay, and has even worked with The Pope.

Quotes From Jay:

“You have a choice: pursue your dreams, or be hired by someone else to help them fulfill their dreams.”

“Insight and drive are all the skills you need. Everything else can be hired.”

“Would you rather work forty hours a week at a job you hate or eighty hours a week doing work you love?”

PLEASE HELP US and leave a review in iTunes to help spread the word about the show. It really helps spread the word about Stories from The Influencer Economy.  Also please check out the archives on http://www.influencereconomy.com/

Follow Ryan on Twitter: https://twitter.com/ryanjwill

To follow Jay Samit:

Jay website:  http://jaysamit.com/about/

Jay on Twitter:  https://twitter.com/jaysamit

Jay's Book Trailer: https://www.youtube.com/watch?v=31dhZuLfADg


Direct download: Jay_Samit_Ep_82.mp3
Category:general -- posted at: 3:11pm PDT

Netflix's Making a Murderer is a show that I have been obsessed about. Like many, including our guest Jen Yamato, I binged on the Netflix show during the holiday break. This emergency podcast on Making a Murderer I speak with Jen Yamato, who has written about Making A Murderer, interviewed Steven Avery's lawyer Dean Strange and is an expert on the show

Jen writes for the Daily Beast and is a former editor/reporter at Deadline Hollywood, Movieline, and Rotten Tomatoes.

Listen to all the Stories from The Influencer Economy archives:  http://www.influencereconomy.com/


What we discuss:

  1. Making a Murder as a series, asking about the justice around the cases of both Steve Avery & Brendan Dassey 
  2. The Wisconsin's media's impact on a fair trial during the trials
  3. The impact of Netflix binging, Reddit, online culture, and all the recent media coverage for Making a Murderer
  4. Jen's conversation with Steve Avery's lawyer Dean Strang


Read Jen Yamato's work at The Daily Beast: http://www.thedailybeast.com/contributors/jen-yamato.html

Follow Jen Yamato on Twitter:  https://twitter.com/jenyamato




Direct download: MakingAMurderer_Ep81_v3.mp3
Category:general -- posted at: 1:24pm PDT

Veronica Belmont is a renaissance woman who does it all. She's like the Jay-Z for the tech world, a true hyphenate. She's a producer/host/present for all things digital and television. Since 2006, she has worked on projects for Gizmodo, CNET, Discovery Digital, Sony Play Station, the Doctor Who 50th Anniversary pre-show.

I have attended SXSW for years and met Veronica this past year in Austin, TX. She was hosting a meetup for Sword and Laser her genre fiction podcast with Tom Merritt. In this episode we talk about the importance of meeting your community In Real Life (IRL). It's critical for people to meet their customers, fans, & community and face to face.

Veronica is a former World of War Craft gamer who has met her gamer friends off-line for years. Veronica equates fan meet-ups to seeing the gamers IRL that she used to meet for drinks and happy hours in her gaming days.

Veronica also wanted to be an expert at something from an early age. She's now an expert in numerous areas including technology, genre fiction and internet culture. We talk about an early life experience, and how she chatted with her Mom about cultivating her expertise shaped her career in more ways than she realized. 

Veronica has years of technology, business and marketing advice that she shares in this episode of The Influencer Economy. Our website: http://www.influencereconomy.com/

Links of topics we discussed:

You can watch Veronica on her current weekly show: Dear Veronica for Engadget

The Sword and Laser podcast with Tom Merritt:Sword & Laser

Vaginal Fantasy Book club: http://www.goodreads.com/group/show/62938-vaginal-fantasy-book-club

Tom Merritt:  http://www.tommerritt.com/

Emerson College: http://www.emerson.edu/


Direct download: Veronica_Belmont_Ep_80.mp3
Category:general -- posted at: 1:02pm PDT