Stories of The Influencer Economy with Ryan Williams

Author Nir Eyal joins the podcast for a discussion around his NY Times best-selling book “Hooked:  How to Build Habit Forming Products.”  Nir explains the 4-step process around building products that capture people’s attention.  From Facebook to WhatsApp to Pinterest – Nyer has spent years contextualizing academic research, applying it to help entrepreneurs build habit-forming products. 

Our website with all the archives:  http://www.influencereconomy.com/

Nir is a pioneer when it comes to self-publishing.  He details the journey of his book becoming a best seller and how his blog, community, and self-published e-book helped land his book on the NY Times list.  It’s an amazing story that all writers can learn from.

  • How Nir started writing his blog to answer his own questions about how products create habits
  • How hearing Mark Zuckerberg speak when Nir was in Stanford business school inspired his curiosity around the hooked model
  • How Facebook & WhatsApp nailed the Hooked model
  • The difference between vitamins (nice to have) and pain killers (must have) when building products
  • A guide to the 4-Step Hooked process: 1) Trigger 2) Action 3) Reward 4) Investment
  • How podcasts apps. like Stitcher form habits for their listeners
  • The GEM model (Growth, engagement, monetization)
  • How Nir’s career transitioned from entrepreneur into story-teller
  • How Nir reach the NY Times best-seller list with the help of his community of blog readers

Nir's website and connectig wtih him on Twitter:  http://www.nirandfar.com/ https://twitter.com/nireyal

Ryan on Twitter:  https://twitter.com/ryanjwill

Sign-up to receive Ryan's "How to Guide for Launching Your Podcast" - http://influencereconomy.com/

 

 

 

 

Direct download: Nir_Episode_FIN.mp3
Category:careers -- posted at: 11:06am PDT