Stories of The Influencer Economy with Ryan Williams

Celeste Headlee (@CelesteHeadlee) is a best-selling author & her TED Talks have been viewed over 10 Million times.

We talk about how to:
Master the art and science of conversation
Become a better active listener
How simple questions give us complex answers
Avoid using email to communicate
Use small talk to make us happier


Find Celeste Headlee at her website: http://www.celesteheadlee.com/

 

Direct download: Celeste_Headlee_115.mp3
Category:general -- posted at: 9:17pm PDT

Imagine that you're fresh out of college, touring with your rock band, and you meet Puff Daddy at backstage at your show. Sounds surreal, right? Well that what is what happened to D.A. Wallach. After graduating from Harvard, he toured the country with his rock band Chester French. And the likes of Puff Daddy showed up at his shows.
 
Years later, D.A. has become a bio tech investor. He's pivoted his career many times. Chester French was a rock band like the Beatles, with a sensbility and style of Outkast.
 
If you like Ryan Williams' podcast, please leave an honest review on iTunes!
 
As a freshman at Harvard in 2003, D.A. joined the band Chester French as its lead singer. Coincidentally, Mark Zuckerberg was also at Harvard that year. Lucky for D.A. he was one of the first 2,000 users of Facebook. D.A. and his band road the first wave of social media. D.A. explains that an early adopter, his band's use of Facebook, MySpace and Twitter were the central factors in the rock group's early success.
 
Sign-up for the influencer economy email list for a FREE Chapter of Ryan Williams' Influence Book: 
 
They were trying to figure out how to build audience on campus via the social network. Their curiousity lead them to book tours and meet fans though social media. He realized that in many ways, his fans were like him. And social media helped him to literally meet tens of thousands of friends.
 
While growing up in Wisconsin, D.A. recalls downloading every David Bowie album through Napster. Years later, as a musican, he watched the music industry get eviscerated. As his days of rock touring were slowing down, a small company named Spotify was preparing for its U.S. launch. That's when D.A. made his first pivot.
 
 D.A. is now investing in biotech companies, as he's fascinated by humans relation to biology and is interested in driving an enhanced understanding of the connection. New powers and insights can be gained as the future of biology and technology gets defined. He is now looking for businesses that are taking cool scientific ideas from academia or the lab. He wants to turn concepts and technologies into businesses for entrepreneurs. 
  
D.A. Wallach on Twitter: https://twitter.com/dawallach
 
D.A. Wallach website: http://www.dawallach.com/
 
 
Direct download: DA_Wallach_Influencer.mp3
Category:general -- posted at: 3:58pm PDT

Noah Kagan (@NoahKagan) was employee #30 at Facebook and employee #4 at Mint.com, and the founder of Sumo.com and AppSumo. He's a superstar in the world of tech and entrepreneurship. He also hosts the podcast Noah Kagan Presents. He's done a lot in his life, and you'd think everything was rosy with his career. Based on his resume, you'd think that it's all been rainbows and unicorns for Noah. But you're wrong.
 
But like me, Noah has experienced bouts of depression in his life. 
 
We're not just talking about having a bad day, or even a tough week. We are talking about consistently thinking about bad things for years.
We talked about our own techniques for dealing with depression. He's also got some great techniques to help improve your mental productivity.
 
Influencer Economy Quick Hits:
  • How to use mental productivity to increase your energy
  • How to find an accountability buddy who is always in a good mood to help-out
  • How finding a mind coach helps you change your negative perceptions
  • How to manager your office team when you're in a crappy mood
  • How not to bring in your bad mood to work.
Noah runs his own company and designs his work life around his mental fitness. He hates going into the office. Literally, he hates it. So he factors in working from home and working remotely into his professional diet.
 
Noah Kagan Presents Podcast: www.okdork.com/podcast/
 
Noah Kagan on Twitter: https://twitter.com/noahkagan

Sumo: https://sumo.com/

App Sumo: http://www.appsumo.com/

Ryan Williams on Stories from The Influencer Economy: http://www.influencereconomy.com/

 

 

Direct download: Noah_Kagan_Sumo_113.mp3
Category:general -- posted at: 2:06pm PDT

Court Coursey and I spoke during the week of the Milken Conference in Los Angeles, an event that brings around some the biggest name in corporate giving from around the world. Amazingly $20 Trillion dollars in wealth represented at the conference. Almost 1/4 of the world's wealth was at the conference. Court calls these types of conferences "aggregators" where you can book 6 months of meetings into one week. He held 54 meetings in a 4 day period.  

SIGN-UP for our EMAIL list for a FREE Influencer Collaboration Handbook:  http://www.influencereconomy.com/

Court isn't just another guy who says they're a serial entrepreneur. He founded his first business at 14 years old and is the real deal. He started his first business to broker t-shirts for his local church basketball league. Decades later he still has that entrepreneurial fire, and has built a number of successful companies over the past 20 years. Court is now managing partner of TomorrowVentures, LLC, a Palo Alto-based investment firm that provides capital and counsel to help build successful businesses. He works closely with Erich Schmidt Executive Chairman of Alphabet, Inc (Google) in the fund.  

If you LIKE our podcast - Please leave an iTunes review: https://itunes.apple.com/us/podcast/stories-from-influencer-economy/id820744212?mt=2

From politics to finance to working with Michael Jackson's business to health to the auto industry to broker t-shirts, Court has done it all. He's mastered the art and science of building business relationships

 Influencer Economy "Quick Hits" from the podcast episode:

  1. What an aggregator conference is, and how you can go to conferences to connect and re-connect with business partnerships
  2. Learn how Court is able to create a database of contacts to maintain connections with thousands of people from his network
  3. Court explains what makes a great leader, teammate, and how to collaborate with entrepreneurs
  4. Advice on the keys on how to find mentors if you live anyone from Des Moines, IA (where I grew-up) to Los Angeles to Atlanta
  5. How to surround yourself with A+ teammates
  6. How to keep friendships warm and work relationship current in the digital age

Bio: Court Coursey is managing partner of TomorrowVentures, LLC, a Palo Alto-based investment firm that provides capital and counsel to help build successful businesses. TomorrowVentures deploys capital for several high net worth families in investments ranging from venture to private equity to distressed assets. The firm has more than 110 direct investments around the world that include consumer technology, media and specialty finance, among others. Separately, Coursey serves as co‚Äźfounder of Rundell, Coursey & Co., a strategic consulting firm that provides advisory services to family offices, as well as the development and strategic planning for companies in a variety of industries.

Court Coursey's website at Tomorrow Ventures: http://tomorrowvc.com/

 

Direct download: Court_Courtsey_115_Podcast.mp3
Category:general -- posted at: 9:18pm PDT

All of us have ideas. But how do we turn our idea into a brand that people will love? That's a question I get asked often and this week branding expert Dorie Clark shares her tips and secrets on how to stand out in the modern economy.

In episode 110 of the podcast, we'll find out how to build a brand that people will love.

We'll answer questions like: 

  1. How do we make our ideas pop and take off?
  2. What makes a brand that people love:
  3. How do we find influencers to champion our ideas on our behalf?
  4. Do good ideas always win?
  5. How do we get traction for our brand?

Dorie Clark's Stand Out book: https://www.amazon.com/Stand-Out-Breakthrough-Following-Around/dp/1491552115

Dorie Clark is the author of "Reinventing You" (Harvard Business Review Press, 2013) and "Stand Out," which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur, and the World Economic Forum blog. Recognized as a "branding expert" by the Associated Press, Fortune, and Inc. magazine, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank.

"Standing out is no longer optional Too many people believe that if they keep their heads down and work hard they'll gain the recognition they deserve. But that's simply not true anymore." - Dorie Clark

Direct download: Dorie_Clark_Influencer_110.mp3
Category:general -- posted at: 5:10pm PDT

My guest this week is Adam Grant, the author of the New York Times' best selling book:  "Give and Take:  A Revolutionary Approach to Success."  Adam is a professor at Wharton, and their highest rated teacher ever.  His research around giving and taking has revolutionized how people can achieve business success.  Listen to hear more about how "giving" actually helps everyone achieve more success in the long run.

Signup for a free e-book on "how to launch your idea, collaborate with influencers and build a thriving business on our Influencer Economy website. http://www.influencereconomy.com/ 

 Adam broke down with Ryan the three key styles in the work environment: 1) Giving 2) Taking 3) Matching.  

Givers are the types of people who show-up early at work, mentor others, and stay late to help-out.  They give without expecting anything in return.  Takers are the types of people who "take" and look out for only themselves.  While matchers are the most common type of person at work.  Matchers have the philosophy: "You help me, and I'll help you" (tit for tat).

Buy Adam Grant's Book here

Follow Adam on Twitter

Listen to our archives at http://www.influencereconomy.com/ 

What you'll learn from this episode:

  • How to learn more about giving, and how this is greater for you in the long run
  • The characteristics around the key styles in the work place:  giving, taking and matching
  • How to take the long view in business, as life is NOT a zero-sum game
  • That takers have a short view towards life and work
  • How takers can learn to become givers 
  • How five minute favors and making 3 intros a day changed Adam Rikin's life (and the lives of others)
  • How givers like the venture capital investor David Hornik succeed more by giving

Listen on iTunes Here

Listen on Stitcher Here: 

Direct download: Adam_Grant_v2.0_Influencer_Final.mp3
Category:general -- posted at: 8:38pm PDT

Brad Feld has had dark moments as an entrepreneur. He lives fast paced life as an entrepreneur and startup investor. Hailing from Boulder, Colorado, Brad has struggled with depression throughout his life. This episode he and I get real on the struggle that we go through when we're depressed. It's a truthful and honest chat into the world of depression and obsessive compulsive disorder OCD.

How common is the issue of depression in the world of entrepreneurs? Well, it's more common than you think. In fact, struggling with depression as a someone who is starting a company is more likely than you'd realize. Why? Because being a founder or entrepreneur is a lonely job. It's also very intense, with highs and lows that are un-common to those working more corporate and stable jobs.

Entrepreneurship is also a thrill. That's why we pursue the challenges involved. Brad Feld came on the podcast to chat about depression and his own bouts with it, and how he has fought through his own battles of obsessive compulsive disorder.

Brad is a world-class entrepreneur and investor. Having started Techstars, Foundry Group, he's invested in hundreds and hundreds of companies. He knows the hustle and flow that entrepreneurs go through and we dig in this episode on:

  • How to cope with depression
  • How to find support from loved ones when dealing with depression
  • The signs of depression and OCD
  • How Brad takes time off the grid to keep himself energized

Brad Feld's article on depression: http://www.feld.com/archives/2015/04/bringing-depression-shadows-startups.html

 

Direct download: Brad_Feld_108_Influencer_Techstars.mp3
Category:general -- posted at: 5:02pm PDT

I love the excitement behind startups, and how driven invested individuals can become. I also understand the failures involved in working for a startup. I lived it all - Whether it's negotiating hard for equity, understanding that 90% of startups fail and dealing with the stresses of startup work.

This week I answer audience feedback questions, based on failures that I have had at startups.  I want you to learn how to negotiate and win at a startup. I have been burned by startups before. Whether it was losing money on stock or getting no stock at all, I've been burned..

This week you will hear a question from my my audience and I'm trying something new. I will spend the entire episode sharing my experiences, wins and losses to help answer your questions..I want to help you since you have helped me so much.

This week you'll learn:
  1. How to negotiate equity at startup
  2. How much equity do you ask for 
  3. What happens if the company fails
  4. How much time should I allocate when I negotiate equity
  5. How to make money for products sold vs. a flat fee
 
 
Signup for our FREE Influencer collaboration work book at: http://www.influencereconomy.com/
 
 
Direct download: Coaching_Friday_Ep.1_Influencer.mp3
Category:general -- posted at: 1:37pm PDT

Patrick McGinnis, author of the 10% Entrepreneur asks the question: "Do you want to live your startup dream?" Patrick wrote the playbook on how to live your startup dream without quitting your day job. Entrepreneurship is overrated. In this episode Patrick teaches you how to invest just 10% of your time and resources, to become an entrepreneur you can keep a stable day job. And that is how the modern day startup founder finds a winning formula.

If you want a FREE Influencer Economy Collaboration Workbook, Sign-up Here for 100 Actions and Lessons to Collaborate with Influencers: http://www.influencereconomy.com/

The dot com era is over. Startups are dead. Hedge your bets and only invest 10% of your time with startup ideas. The startup entrepreneur version of the "American Dream," is a myth. Launching a side project, side hustle or side business is the new startup. What we'll teach you about on this podcast episode:

 

  1. The Five Types of 10% Entrepreneurs
  2. One Job Is Not Enough
  3. All the Benefits Without the Pitfalls
  4. Making the Most of Time and Money

More about Patrick: Patrick J. McGinnis is a venture capitalist and private equity investor who founded Dirigo Advisors, after a decade on Wall Street, to provide strategic advice to investors, entrepreneurs, and fast growing businesses. In this capacity, he has worked in a range of settings, from building startups from the ground up in Silicon Valley to acting as an expert consultant to the World Bank in Latin America, Africa, and the Middle East.

Buy the 10% Entrepreneur: http://patrickmcginnis.com/buy-the-book/

Visit Patrick McGinnnis online: http://patrickmcginnis.com/

Follow Patrick on Twitter: https://twitter.com/pjmcginnis

If you dig this podcast please rate and review on iTunes. It's super easy and takes two minutes: http://itunes.apple.com/us/podcast/stories-from-influencer-economy/id820744212?mt=2

 

 

Direct download: Patrick_McGinnis_Influencer.mp3
Category:general -- posted at: 4:03pm PDT

Serein Wu is YouTube beauty vlogger who is helping to reinvent beauty norms in an every growing industry of online beauty. Listen to Part I of this episode to  learn about her career. She is also a courageous person who shares her own experiences with depression to heal her and others. And YouTube literally saved her life.

In this episode Serein talks in depth about how she overcame depression and the techniques and methods she used to do so. More importantly she had a YouTube community rally around her depression to help through the difficult times. She is creative, inspiring and shares personal stories for how to manage depression, anxiety and battle your own negative thoughts.

Sign up for my Influencer Economy email list for a FREE Collaboration Workbook to launch, collaborate and thrive in the new economy: http://www.influencereconomy.com/

She writes, edits and stars in videos for millions to watch that are about beauty, fashion, depression and whatever is on her mind. Some episodes she will try on make-up products, giving product demos. In other episodes she will talk about trends in fashion to give her viewers a cool discount or deal recommendation, overall she wants her audience to feel their best. 

Serein is authentic, which is one key to her success. Her "realness," is why beauty vloggers like her a disrupting the multi-billion dollar fashion industries. She has built an amazing trust wither he community. Serein will never sell-out as she has a partnership with the community. She makes money by endorsing beauty products, but only promotes products that she likes and uses.

Disruption, Authenticity and  Reinventing the Beauty Industry with Serein Wu.

What you'll learn:

  • How to be authentic online
  • Why you need to only endorse products you love
  • What is the massive growth industry of beauty vlogging
  • How Serein and other YouTubers build community
  • How beauty vloggers like Serein make videos to help their community to feel good about themselves

Serein Wu's Dress Yourself Happy YouTube Channel: https://www.youtube.com/user/DressYourselfHappy

Follow Serein Wu: https://www.instagram.com/sereinwu/

Behind the Beauty Podcast: https://itunes.apple.com/us/podcast/behind-the-beauty/id1151361145?mt=2

Sign up for my Influencer Economy email list for a FREE Collaboration Workbook to launch, collaborate and thrive in the new economy: http://www.influencereconomy.com/ 

Direct download: Serein_Wu_Influencer_Ep_2.mp3
Category:general -- posted at: 1:33pm PDT

Serein Wu is YouTube beauty vlogger who is helping to reinvent beauty norms in an every growing industry of online beauty. She writes, edits and stars in videos for millions to watch that are about beauty, fashion, depression and whatever is on her mind. Some episodes she will try on make-up products, giving product demos. In other episodes she will talk about trends in fashion to give her viewers a cool discount or deal recommendation, overall she wants her audience to feel their best. 

Sign up for my Influencer Economy email list for a FREE Collaboration Workbook to launch, collaborate and thrive in the new economy: http://www.influencereconomy.com/

Serein is authentic, which is one key to her success. Her "realness," is why beauty vloggers like her a disrupting the multi-billion dollar fashion industries. She has built an amazing trust wither he community. Serein will never sell-out as she has a partnership with the community. She makes money by endorsing beauty products, but only promotes products that she likes and uses.

Disruption, Authenticity and  Reinventing the Beauty Industry with Serein Wu.

What you'll learn:

  • How to be authentic online
  • Why you need to only endorse products you love
  • What is the massive growth industry of beauty vlogging
  • How Serein and other YouTubers build community
  • How beauty vloggers like Serein make videos to help their community to feel good about themselves

Serein Wu's Dress Yourself Happy YouTube Channel: https://www.youtube.com/user/DressYourselfHappy

Follow Serein Wu: https://www.instagram.com/sereinwu/

Behind the Beauty Podcast: https://itunes.apple.com/us/podcast/behind-the-beauty/id1151361145?mt=2

 

Direct download: Serein_Wu_Episode_105_DressYourselfHappy.mp3
Category:general -- posted at: 10:47am PDT

Danny Iny is the leader of the new movement of creating online courses. He has built a million dollar business helping others to create their own courses. In his book Teach and Grow Rich, he outlines how to create, market and sell your first online course.

Danny Iny is also the founder of Mirasee, host of the Business Reimagined podcast, best-selling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich, and creator of the acclaimed Audience Business Masterclass and Course Builder's Laboratory training programs, which have together graduated over 4,000 online entrepreneurs.

Online education is a massive billion dollar industry, and it's only growing. With the expensive of college to student debt, the internet can create an ocean of opportunities to launch a course.

Danny dropped out of high school to start his first business and has spent years crafting his method for helping others launch their courses. Anyone can share their business vision with their audience to launch their first course.

Read Teach and Grow Rich: https://www.amazon.com/Teach-Grow-Rich-Knowledge-Freedom-ebook/dp/B01N10K344/ref=asap_bc?ie=UTF8

Danny Iny's website: https://mirasee.com/

 

Direct download: Danny_Iny_Mirasee.mp3
Category:general -- posted at: 3:32pm PDT

Kate Talbot is a social media expert, digital marketing consultant, and content creator who has been involved with online networking since its very early days. She has worked as a social media manager for both Kiva and Virgin America and has consulted with many other businesses and organizations regarding their social media presence and digital marketing strategies.

Most recently, Kate is the author of Oh Snap! You Can Use Snapchat for Business, a bestselling guide to using Snapchat as a marketing and advertising tool. The book offers strategies for businesses and organizations to move beyond merely participating in social media and instead take charge of that influence to build brand recognition and ultimately to increase revenue.

Please leave an iTunes review for the Ryno Lab Stories from the Influencer Economy, it really helps us gain more listeners! https://itunes.apple.com/us/podcast/stories-from-influencer-economy/id820744212?mt=2

This interview is a sort of "master class" on the strategic use of Snapchat. With their usual sharp irony, Millennials love Snapchat because of both its ephemeral nature and its sharable format, and companies can take advantage of both. Content is too dynamic to get stale on Snapchat, but it is also perfectly designed for constant evolution and infinite personalization. Millennials also favor Snapchat for its immediacy and authenticity. The very design of the platform strongly encourages straightforward, honest content, which in turn builds trust and allows companies to connect with their communities on a one-to-one basis.

 Snapchat is demonstrably changing the way social media works and it is crucial for influencers to take advantage of those changes. Every major social media platform is aligning more closely to the Snapchat model. Even the established titan of social media, Facebook, recently revamped their Messenger program to work like Snapchat does. And these changes won't stop any time soon. In addition to its well-known Lenses, Filters, and the recently released Spectacle, Snapchat is actively developing plans to further integrate virtual reality, augmented reality, and artificial intelligence into its platform, and others will certainly follow.

Listen to all The Influencer Economy archives: http://www.influencereconomy.com/

Quotes from the interview:

"You are defined by your social presence. But with Snapchat you can just be you and you don't have to be that perfectly curated person.... People crave authenticity and the idea of curation and perfectionism, which was huge on Instagram, was going to decline. People can't keep that up long term." 

"You want to send your friends ugly selfies. That means you have a true friendship. This is a key point from a millennial point of view."

"It's advertising at its best. It's not a banner ad that you're, like, 'Ugh, I don't want to see it.' You're literally becoming the ad and sharing it with your community. It's bottom-up and it's great. People save it, they share it on other social channels, and the advertising ROI on Snapchat is huge."

Links:

Official website: http://www.katetalbot.me/

Book: http://amzn.to/2bLpnmJ

 

Direct download: Kate_Talbot_102.mp3
Category:general -- posted at: 10:56am PDT

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