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Tucker Max details his successful career as a book author in this episode. He also gives advice to aspiring authors and talks about his new business venture:  Book in a Box. Tucker opens up in this interview, and you won’t want to miss it. Tucker has been sued about his blog, was initially rejected by the publishing industry and has even been cheap-shotted by Shane Battier during a pick-up basketball games. He talks about it all.

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Did you know that only 3 writers have ever had 3 books on the NY Times best-seller list at the same time? Tucker Max, Malcom Gladwell, and Michael Lewis are the only authors to have reached such a level of success.

Tucker pioneered the model of “owning your audience and controlling your book sales distribution” when he published his first best seller “I Hope they Serve Beer in Hell” in 2006. Back then, writing on the web for free was frowned upon by the publishing world. Now it’s the norm.

In 2015 everyone wants to write a book. Smart business people see the value of a book serving as a ‘calling card.’ Books can promote your business, help increase your public speaking rates, and even develop one’s authority in a business category – it’s never been this easy to write and publish.

We talk about why people should write books, the current state of self-publishing, Amazon, and even when and how Tucker was sued by Miss Vermont a few years ago.

What you can learn from this episode:

  • What it’s like taking cheap shots from Shane Battier in a pick-up game
  • The importance of luck and hard work in his writing success (and how many people don’t talk enough about luck)
  • The current state of book publishing and professional self-publishing
  • How Tucker would have started his career if Snapchat, YouTube, and Twitter existed when he became an author (hint –he wouldn’t be a writer)
  • What happens when he advises start-ups in taking venture capital from “the man”
  • Why you’re better off wearing sweat pants than a really bad suit in a meeting
  • Why having a book sends signals to people and why the amount of copies you sell doesn’t matter

Links mentioned the conversation


   Book in a Box: (Tucker’s blog)

   All of Tucker Max’s books on Amazon

   Tucker Max on Twitter | LinkedIn


   David Marquet’s Turn the Ship around:

   Ben Horowitz’s The Hard Thing about Hard Things:

   Bethany Motta:

   Nir Eyal’s Hooked:

   Adam Grant’s Give and Take:

Direct download: TuckerMax021915.mp3
Category:careers -- posted at: 9:45am PDT