Nerv with Ryan Williams

Patrick McGinnis, author of the 10% Entrepreneur asks the question: "Do you want to live your startup dream?" Patrick wrote the playbook on how to live your startup dream without quitting your day job. Entrepreneurship is overrated. In this episode Patrick teaches you how to invest just 10% of your time and resources, to become an entrepreneur you can keep a stable day job. And that is how the modern day startup founder finds a winning formula.

If you want a FREE Influencer Economy Collaboration Workbook, Sign-up Here for 100 Actions and Lessons to Collaborate with Influencers: http://www.influencereconomy.com/

The dot com era is over. Startups are dead. Hedge your bets and only invest 10% of your time with startup ideas. The startup entrepreneur version of the "American Dream," is a myth. Launching a side project, side hustle or side business is the new startup. What we'll teach you about on this podcast episode:

 

  1. The Five Types of 10% Entrepreneurs
  2. One Job Is Not Enough
  3. All the Benefits Without the Pitfalls
  4. Making the Most of Time and Money

More about Patrick: Patrick J. McGinnis is a venture capitalist and private equity investor who founded Dirigo Advisors, after a decade on Wall Street, to provide strategic advice to investors, entrepreneurs, and fast growing businesses. In this capacity, he has worked in a range of settings, from building startups from the ground up in Silicon Valley to acting as an expert consultant to the World Bank in Latin America, Africa, and the Middle East.

Buy the 10% Entrepreneur: http://patrickmcginnis.com/buy-the-book/

Visit Patrick McGinnnis online: http://patrickmcginnis.com/

Follow Patrick on Twitter: https://twitter.com/pjmcginnis

If you dig this podcast please rate and review on iTunes. It's super easy and takes two minutes: http://itunes.apple.com/us/podcast/stories-from-influencer-economy/id820744212?mt=2

 

 

Direct download: Patrick_McGinnis_Influencer.mp3
Category:general -- posted at: 4:03pm PDT

Serein Wu is YouTube beauty vlogger who is helping to reinvent beauty norms in an every growing industry of online beauty. Listen to Part I of this episode to  learn about her career. She is also a courageous person who shares her own experiences with depression to heal her and others. And YouTube literally saved her life.

In this episode Serein talks in depth about how she overcame depression and the techniques and methods she used to do so. More importantly she had a YouTube community rally around her depression to help through the difficult times. She is creative, inspiring and shares personal stories for how to manage depression, anxiety and battle your own negative thoughts.

Sign up for my Influencer Economy email list for a FREE Collaboration Workbook to launch, collaborate and thrive in the new economy: http://www.influencereconomy.com/

She writes, edits and stars in videos for millions to watch that are about beauty, fashion, depression and whatever is on her mind. Some episodes she will try on make-up products, giving product demos. In other episodes she will talk about trends in fashion to give her viewers a cool discount or deal recommendation, overall she wants her audience to feel their best. 

Serein is authentic, which is one key to her success. Her "realness," is why beauty vloggers like her a disrupting the multi-billion dollar fashion industries. She has built an amazing trust wither he community. Serein will never sell-out as she has a partnership with the community. She makes money by endorsing beauty products, but only promotes products that she likes and uses.

Disruption, Authenticity and  Reinventing the Beauty Industry with Serein Wu.

What you'll learn:

  • How to be authentic online
  • Why you need to only endorse products you love
  • What is the massive growth industry of beauty vlogging
  • How Serein and other YouTubers build community
  • How beauty vloggers like Serein make videos to help their community to feel good about themselves

Serein Wu's Dress Yourself Happy YouTube Channel: https://www.youtube.com/user/DressYourselfHappy

Follow Serein Wu: https://www.instagram.com/sereinwu/

Behind the Beauty Podcast: https://itunes.apple.com/us/podcast/behind-the-beauty/id1151361145?mt=2

Sign up for my Influencer Economy email list for a FREE Collaboration Workbook to launch, collaborate and thrive in the new economy: http://www.influencereconomy.com/ 

Direct download: Serein_Wu_Influencer_Ep_2.mp3
Category:general -- posted at: 1:33pm PDT

Serein Wu is YouTube beauty vlogger who is helping to reinvent beauty norms in an every growing industry of online beauty. She writes, edits and stars in videos for millions to watch that are about beauty, fashion, depression and whatever is on her mind. Some episodes she will try on make-up products, giving product demos. In other episodes she will talk about trends in fashion to give her viewers a cool discount or deal recommendation, overall she wants her audience to feel their best. 

Sign up for my Influencer Economy email list for a FREE Collaboration Workbook to launch, collaborate and thrive in the new economy: http://www.influencereconomy.com/

Serein is authentic, which is one key to her success. Her "realness," is why beauty vloggers like her a disrupting the multi-billion dollar fashion industries. She has built an amazing trust wither he community. Serein will never sell-out as she has a partnership with the community. She makes money by endorsing beauty products, but only promotes products that she likes and uses.

Disruption, Authenticity and  Reinventing the Beauty Industry with Serein Wu.

What you'll learn:

  • How to be authentic online
  • Why you need to only endorse products you love
  • What is the massive growth industry of beauty vlogging
  • How Serein and other YouTubers build community
  • How beauty vloggers like Serein make videos to help their community to feel good about themselves

Serein Wu's Dress Yourself Happy YouTube Channel: https://www.youtube.com/user/DressYourselfHappy

Follow Serein Wu: https://www.instagram.com/sereinwu/

Behind the Beauty Podcast: https://itunes.apple.com/us/podcast/behind-the-beauty/id1151361145?mt=2

 

Direct download: Serein_Wu_Episode_105_DressYourselfHappy.mp3
Category:general -- posted at: 10:47am PDT

Danny Iny is the leader of the new movement of creating online courses. He has built a million dollar business helping others to create their own courses. In his book Teach and Grow Rich, he outlines how to create, market and sell your first online course.

Danny Iny is also the founder of Mirasee, host of the Business Reimagined podcast, best-selling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich, and creator of the acclaimed Audience Business Masterclass and Course Builder's Laboratory training programs, which have together graduated over 4,000 online entrepreneurs.

Online education is a massive billion dollar industry, and it's only growing. With the expensive of college to student debt, the internet can create an ocean of opportunities to launch a course.

Danny dropped out of high school to start his first business and has spent years crafting his method for helping others launch their courses. Anyone can share their business vision with their audience to launch their first course.

Read Teach and Grow Rich: https://www.amazon.com/Teach-Grow-Rich-Knowledge-Freedom-ebook/dp/B01N10K344/ref=asap_bc?ie=UTF8

Danny Iny's website: https://mirasee.com/

 

Direct download: Danny_Iny_Mirasee.mp3
Category:general -- posted at: 3:32pm PDT

Kate Talbot is a social media expert, digital marketing consultant, and content creator who has been involved with online networking since its very early days. She has worked as a social media manager for both Kiva and Virgin America and has consulted with many other businesses and organizations regarding their social media presence and digital marketing strategies.

Most recently, Kate is the author of Oh Snap! You Can Use Snapchat for Business, a bestselling guide to using Snapchat as a marketing and advertising tool. The book offers strategies for businesses and organizations to move beyond merely participating in social media and instead take charge of that influence to build brand recognition and ultimately to increase revenue.

Please leave an iTunes review for the Ryno Lab Stories from the Influencer Economy, it really helps us gain more listeners! https://itunes.apple.com/us/podcast/stories-from-influencer-economy/id820744212?mt=2

This interview is a sort of "master class" on the strategic use of Snapchat. With their usual sharp irony, Millennials love Snapchat because of both its ephemeral nature and its sharable format, and companies can take advantage of both. Content is too dynamic to get stale on Snapchat, but it is also perfectly designed for constant evolution and infinite personalization. Millennials also favor Snapchat for its immediacy and authenticity. The very design of the platform strongly encourages straightforward, honest content, which in turn builds trust and allows companies to connect with their communities on a one-to-one basis.

 Snapchat is demonstrably changing the way social media works and it is crucial for influencers to take advantage of those changes. Every major social media platform is aligning more closely to the Snapchat model. Even the established titan of social media, Facebook, recently revamped their Messenger program to work like Snapchat does. And these changes won't stop any time soon. In addition to its well-known Lenses, Filters, and the recently released Spectacle, Snapchat is actively developing plans to further integrate virtual reality, augmented reality, and artificial intelligence into its platform, and others will certainly follow.

Listen to all The Influencer Economy archives: http://www.influencereconomy.com/

Quotes from the interview:

"You are defined by your social presence. But with Snapchat you can just be you and you don't have to be that perfectly curated person.... People crave authenticity and the idea of curation and perfectionism, which was huge on Instagram, was going to decline. People can't keep that up long term." 

"You want to send your friends ugly selfies. That means you have a true friendship. This is a key point from a millennial point of view."

"It's advertising at its best. It's not a banner ad that you're, like, 'Ugh, I don't want to see it.' You're literally becoming the ad and sharing it with your community. It's bottom-up and it's great. People save it, they share it on other social channels, and the advertising ROI on Snapchat is huge."

Links:

Official website: http://www.katetalbot.me/

Book: http://amzn.to/2bLpnmJ

 

Direct download: Kate_Talbot_102.mp3
Category:general -- posted at: 10:56am PDT

Dan Ariely is the James B Duke Professor of Psychology and Behavioral Economics at Duke University. He's also a best-selling New York Times author. Dan does research in behavioral economics and "tires to describe it in plain language."

Dan gave a TED Talk in October 20 called “What Makes Us Feel Good About Our Work?" and ultimately turned his talk into his new book Payoff: The Hidden Logic That Shapes our Motivation.

Dan survived a horrific burn as a younger man, and he realized during his recovery treatment that he was fascinated by user motivation and psychology. He shares this story at the front of the book and it sets the table for a fascinating book for anyone looking to understand behavior in relationships.

What Dan has studied as a writer and teacher at Duke business school comes out in this book and Dan is a true influencer in the world of motivation and logic. The stories and research around how money incentivizes our work performance, or how human connections can sometimes go along way in working with others, are super interesting for anyone out there.

In this Influencer Economy episode, you will learn:

  • Can giving employees bonuses harm productivity?
  • Why is trust so crucial for successful motivation?
  • What are our misconceptions about how to value our work?
  • How does your sense of your mortality impact your motivation?

Dan's work has been featured in The New York Times, Wall Street Journal, Washington Post, Boston Globe, Scientific American and CNN.

Dan's book: https://www.amazon.com/Payoff-Hidden-Logic-Shapes-Motivations-ebook/product-reviews/B01CO34D12/ref=cm_cr_arp_d_viewopt_srt?

Dan Ariely's website: http://danariely.com/

 

Direct download: Dan_Ariely_Ryno_Lab_Influencer_100.mp3
Category:general -- posted at: 11:14pm PDT

Helping people without expecting anything in return is the best business model for life. And today's guest, Jon Levy, practices that mantra. He has a new book out called,The 2am Principle. LISTEN TO EPISODE 97 for Part 1 with Jon Levy.

Jon Levy (@JonLevyTLB) is behavioral scientist studying influence and adventure. 

If you enjoy this episode, please leave an iTunes review! It really helps Ryno Lab get discovered by new listeners. Click here to leave a Ryno Lab iTunes review

In this Ryno Lab episode, you'll learn:

  • How to connect and help others to bring yourself joy
  • Where influencers can help you launch your business
  • How to build a community of influencers
  • How to take advantage of 'weak ties" to build your network

Jon is also the founder of The Influencers Dinner, a private community and dining experience in which twelve thought leaders and tastemakers across industries prepare dinner together. Look for part II of this episode coming soon!

Jon Levy's: The 2 AM Principle book: https://www.amazon.com/AM-Principle-Discover-Science-Adventure/dp/1942872690

Jon Levy: http://www.jonlevytlb.com/

 

Direct download: Ryno_Lab_Jon_Levy_Part_2.mp3
Category:general -- posted at: 10:36pm PDT

Jon Levy (@JonLevyTLB) is behavioral scientist studying influence and adventure. His is the author of The 2 AM Principle: Discover the Science of Adventure.

Jon was in Spain running with the Pamplona bulls, his back had just been trampled by a bull, and he was woozy waiting in a hospital for a nurse to attend to him. He wondered to himself, "What was I thinking?" But this is what Jon Levy does, he gets himself into interesting situations. Jon grew-up a self-proclaimed nerd, but the older he got, the more he realized that he loved the challenge of an adventure. He has written the playbook to help you learn how to find that adventure as well.

If you enjoy this episode, please leave an iTunes review! It really helps Ryno Lab get discovered by new listeners. Click here to leave a Ryno Lab iTunes review

In this Ryno Lab episode, you'll learn:

  • The importance of seeking adventure in your life
  • How to push your boundaries
  • How anyone, living anywhere can find their edge
  • How to take a risk, and why you don't need to drink to stay up past 2 a.m.
  • The steps to no longer limit yourself and your freedom

Jon is also the founder of The Influencers Dinner, a private community and dining experience in which twelve thought leaders and tastemakers across industries prepare dinner together. Look for part II of this episode coming soon!

Jon Levy's: The 2 AM Principle book: https://www.amazon.com/AM-Principle-Discover-Science-Adventure/dp/1942872690

Jon Levy: http://www.jonlevytlb.com/

 

Direct download: Jon_Levy_Influencer_Ep98.mp3
Category:general -- posted at: 9:47pm PDT

Max Joseph is a filmmaker, director, and the co-host of Catfish, which has just completed its fifth season on MTV. This is Part 2 of my interview with Max Joseph. Go back to episode 95 to hear the first installment of our chat  

Max got his start in online video but has also worked extensively on documentaries and feature films. He is the creator of the powerful and beautiful promotional videos Make It Count (for the Nike FuelBand and starring Casey Neistadt) and Follow the Frog (for the Rainforest Alliance) and he also directed the 2015 feature film We Are Your Friends, starring Zac Efron.

This week Ryno Lab is episode 97: Negative Press, Overcoming Rejection and Following Your Gut with Max Joseph (Part 2)

If you like this episode, please leave an iTunes review, it really helps us to find new listeners. 

Max was really honest about topics like rejection, dealing with negative media, and what happens if your influencer community doesn't follow you to a bigger and more mainstream project.

Go back and listen to episode 95 for my background info on Max. Thanks again Max, for coming on the Ryno Lab podcast.

Remember to sign-up for my email list at http://www.influencereconomy.com/ to receive The Influencer Economy Guidebook and Action Lesson Plan on how to "Launch Your Idea, Collaborate with Influencers and Thrive in the Digital Age."

Max opens up about questions like:

  • Can influencers go mainstream?
  • What's it like if your influencer audience doesn't follow you to a bigger project?
  • How do you you deal with negative press?
  • How do you deal with rejection?

Links:

Official website: http://www.maxjoseph.com/

We Are Your Friends trailer: https://www.youtube.com/watch?v=gZzAeYWXFpk

Max Joseph's epic videos:

Make It Count -- https://www.youtube.com/watch?v=WxfZkMm3wcg

Follow the Frog -- https://www.youtube.com/watch?v=3iIkOi3srLo

Direct download: Ryno_Max_Joseph_Influencer_Ep2.mp3
Category:general -- posted at: 9:58pm PDT

Jenny Blake is an author, career and business strategist and speaker who helps people organize their brain, move beyond burnout, and find the careers they love. After leaving what many consider to be a dream job at Google, she helps people find meaning and focus in finding their next job. In other words, she helps people pivot their careers. 

Visit our Influencer Economy Website for my information on the book and podcast: http://www.influencereconomy.com/ Sign-up for our email list and I will send you an article: The 7 Habits of Influencers and an Influencer Economy CheckList for launching your business.

Jenny Blake's new book is called PIVOT: The Only Move That Matters is Your Next OneIn Pivot, she helps people create a new mindset and framework for how to find their next career move. In the era of The Infleuncer Economy, all of us want to build build sustainable and dynamic careers they love. Jenny wants to push people into the right direction to find their own career paths and pivots.

Drawing from Jenny's experiences and her research talking to other successful pivoters, She has created a four-stage framework that teaches anyone how to seamlessly and continually:

  • Double-down on existing strengths, interests, and experiences 
  • Find new opportunities and identify skills to develop without falling prey to analysis-paralysis and compare-and-despair 
  • Run small experiments to determine next steps 
  • Take smart risks to launch with confidence in a new direction 

 

If you like our podcast, please leave a review on iTunes - it really helps new listers discover our work. We are independently produced and appreciate the support! https://itunes.apple.com/us/podcast/stories-from-influencer-economy/id820744212?mt=2

Learn more at Jenny Blake's website on Pivot: http://www.pivotmethod.com/

Follow Jenny Blake on Twitter: http://twitter.com/Jenny_Blake

Direct download: Jenny_Blake_Ryno_Influencer.mp3
Category:general -- posted at: 11:28am PDT